HODYGÉ
Minimalist skincare routine
Hodygé
01
SERVICES
Brand Identity
Packaging Design
Web Design
2022
Hodygé offers a range of 100% natural skincare products formulated in both France and Switzerland, based on a simple 3-step beauty routine. Designed to clean, care and protect skin of all ages and skin types, its effectiveness relies on the power of one single ingredient: alkaline water. Widely used in Asia to treat skin conditions such as burns, acne, and scarring, mineralised and ionized water soothes and protects the skin. The brand needed a minimalist approach and therefore a packaging design that leans into the simplicity of the clean and simple ingredients and swaps glamour for sincerity.